Download customizable files designed for websites and social media. They can be edited in Adobe Photoshop or InDesign CC or used as-is. Swap in your distance regulations or guidelines and wildlife. You can thank us by simply letting us know how you use these!
To help you craft copy/text for your website, we’re sharing Word files containing the content we used for this campaign. Feel free to use whatever you’d like from it and adapt it to your park’s context. We recommend building two pages:
- One on how to view and photograph wildlife: People planning their trip looking for what to do in the park will be motivated to visit this page.
- The second on wildlife safety: People who are more risk-averse and interested in educating themselves will be more likely to visit this page.
Both pages should link to one another to increase the likelihood people are exposed to both sets of information.
Website Image Files
- Download a zip file containing the images you see embedded in the Word files
- For a customizable campaign graphic different than what is in the above zip file, download the single-plane/short version from our artwork page and export it for the web in Adobe Illustrator
Examples of the web pages from our test parks
- Shenandoah National Park: wildlife safety | viewing/photography
- Rocky Mountain National Park: wildlife safety | viewing/photography
- Assateague Island National Seashore: wildlife safety | viewing/photography
- Grand Canyon National Park: wildlife safety | viewing/photography
For your social media post copy/text, refer to the social media plans (Word files) for each of our test parks:
- Shenandoah National Park social media plan.docx (black bears and white-tailed deer)
- Rocky Mountain National Park social media plan.docx (elk and moose)
- Assateague Island National Seashore social media plan.docx (wild horses)
- Grand Canyon National Park social media plan.docx (elk, deer, squirrels)
You can right-click and save the files you see displayed below if you want to use them as-is. Or, you can download the zip file containing all the native files (psd and indd format) for editing.
Download the artwork file, edit (if needed), and export for web as a png file in Illustrator.
Suggested post text: A great park experience starts with the safe distance from wildlife. We think a long-distance relationship is the best kind of relationship because it allows you to stay safe and give wildlife the space they need. For more on how to view wildlife in our park, go to: [link to wildlife safety web page]
Memes with wildlife puns and/or plays on the concepts of relationships
Download native files for:
- Bears and deer
- Wild horses
- “Variety pack of memes” includes grizzly bears, squirrels, white-tailed deer, mule deer, and horses (PDF file preview | zip file of INDD package 90MB NPS logo not included)
Download photography tips social media posts.zip 120MB (Rawlinson font will be substituted)
This work is licensed under a Creative Commons Attribution 4.0 International License.